JENNY HAAG, FOUNDER AND CEO OF RISE, STARTED HER CAREER IN CHICAGO WORKING FOR SPORTS MARKETING AGENCIES REVOLUTION AND WUNDERMAN.  HER EARLY WORK INCLUDED EVENT MARKETING CAMPAIGNS, HOSPITALITY TRIPS, SPONSORSHIPS, RESTAURANT MERCHANDISING, YOUTH MARKETING PROGRAMS, PROMOTIONS AND SWEEPSTAKES. 

IN 2010, JENNY MOVED TO THE CUSTOM EVENT FABRICATION WORLD WHERE SHE LED SALES AND BUSINESS DEVELOPMENT TEAMS BRINGING IN CUSTOM EXPERIENCE PROJECTS SUCH AS CHILDREN’S MUSEUM EXHIBITS, MOBILE MARKETING BUILD OUTS, RETAIL DISPLAYS, AND PERMANENT INSTALLATIONS. 

JENNY JOINED THE MINNESOTA VIKINGS IN 2014 WHILE THE VIKINGS WERE BUILDING U.S. BANK STADIUM. SHE SERVED AS ONE OF THE MAIN LIAISONS BETWEEN ALL CONSTRUCTION CONTRACTORS, CORPORATE SPONSORS, INTERNAL TEAMS AND LOCAL COMMUNITY AUTHORITIES. JENNY OVERSAW THE DESIGN, BUILD AND INSTALLS FOR ALL SIX CLUB SPACES, FOUR ENTRY GATES, THE VIKINGS LEGACY SHIP, ALL STADIUM WAYFINDING, PERMANENT PARTNER SIGNAGE AND THE SIGNATURE FAN EXPERIENCE, THE VIKINGS VOYAGE.

IN 2017, THE VIKINGS CREATED A NEW ROLE AND ELEVATED JENNY TO BE AN INTEGRAL PART OF THE BUILDING OF TWIN CITIES ORTHOPEDICS PERFORMANCE CENTER, THEIR NEW CORPORATE HQ AND TRAINING FACILITY LOCATED WITHIN THE 200 ACRE, VIKING LAKES CAMPUS.  SHE WORKED WITH CONSTRUCTION MANAGEMENT AND REAL ESTATE DEVELOPMENT TEAMS ON DESIGN, BRANDING, PROJECT MANAGEMENT, SPONSOR INTEGRATION AND FF&E DESIGN AND PROCUREMENT.

JENNY STARTED RISE IN 2018 TO CONTINUE TO EXPAND HER WORK IN THE SPORTS, EVENTS, REAL ESTATE AND CONSTRUCTION INDUSTRIES. SHE HAS UNPARALLELED EXPERIENCE IN THE WORLD OF SPORTS VENUES AND PROPERTIES WORKING ACROSS A WIDE RANGE OF DISCIPLINES. HER INCREDIBLE KNOWLEDGE, WORK ETHIC AND RELATIONSHIP BUILDING IS WHAT SEPARATES RISE FROM THE REST.

As Creative Director, Peter brings a diverse background and twenty plus years of experience to branded environment development and design. From blue sky ideas, to being the “boots on the ground” getting it done. Peter’s creativity and leadership encourages positive client relationships, team management, ever important time management, and attention to detail. As an adaptable leader, he understands the big picture, and works along stakeholders to achieve the vision that will energize and engage fans, families, and franchises.

As Director of Projects and Partnerships, Amy brings extensive experience leading and executing large-scale sports projects from both team and consulting perspectives. She has proven expertise in strategizing, planning, and managing design and construction initiatives that bring clients’ visions and brands to life. Amy is adept at driving innovation, fostering collaboration, and ensuring seamless project execution from conception to completion. A strong leader and problem-solver with exceptional communication skills, she is dedicated to delivering high-quality results that align with client goals.

As Senior Designer, Rachel brings robust experience leading design for large-scale brand driven projects including sports venues, higher education facilities, corporate headquarters, and retail spaces. She is skilled at bringing clients’ vision to life through strategy and storytelling resulting in unique and exciting spaces. Rachel emphasizing communication and collaboration with clients through a positive, solutions-oriented approach that produces unforgettable experiences for people of all ages.